May 4, 2008
Let’s start simple.

When I’m working with a client, one of the key questions I ask is Where do you want to be 12 months from now?

It’s a critical question to consider before embarking on all the effort and money that will be set in play. Remember, in a social media/marketing strategy you’re not just paying Google for click-through ads each month. You’re directly involving yourself, your time and your money by building an ongoing relationship with your web traffic.

For a very small…